However, I do not believe that you will maximize your profits by adhering to a strict rule of “Never bluff a calling station.” In fact, because loose players are more likely than tighter players to hold weak cards, they can sometimes be bluffed profitably in situations where tighter players could not. This is a solid, profitable strategy, and it is not my intention to turn it on its head. The standard advice for playing against players who call too often is both straight-forward and common-sensical: value bet more hands and do not bluff.
